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Cróna Esler PR & Communications is a bespoke public relations and communications firm, offering a broad range of specialised and client-specific services. The agency is based in the West of Ireland, and has a global reach. It works with clients across diverse sectors to develop compelling messaging, build awareness and credibility, protect reputation, foster trust, and shape perception both internally and externally.
Built on the understanding that every client is unique, with distinct needs and objectives, the business advocates a flexible approach across all projects and contracts. Whether you are looking to develop an effective corporate communications strategy, manage your internal communications content and structure, tell your story in the media, or promote a positive public image through professional newsletter, website or brochure content, Cróna Esler PR & Communications will deliver a plan and strategy specific to you and your business.



AS SEEN IN
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ABOUT ME
I’m passionate about clear communication that earns trust
With more than two decades working across journalism, PR and corporate communications, I help organisations say what matters with confidence and clarity.
I combine newsroom experience with strategic advisory work, supporting clients as they shape their message, protect their reputation, and tell their story in a way that resonates.
If you’d like to learn more about my background and approach, you can read my full story here.
Your Communications Toolkit
A full range of services designed to refine your voice, shape your narrative, and reach the right audiences.
1
YOUR STORY
Crafting compelling brand narratives
Awareness and credibility are key to your success.
I will work with you to develop your story, define your tone and voice, create your company’s narrative, and develop compelling content for your business plan, your website, and your customers.
I collaborate closely with my clients to ensure your narrative reflects your values, vision, and unique offerings. This will empower you to stand out, cultivate trust, and foster lasting relationships.
2
STANDING TALL
Strategic brand positioning for success
Effective positioning lays the groundwork for the success of your brand, regardless of whether you’re just starting out, seeking investment, or looking to expand to new markets. I will work with you to identify your unique value proposition, understand your target audience, and determine how your brand fits into the competitive landscape. This is all part of the positioning and storytelling process that will help shape your campaign.
3
PLANNING AHEAD
Strategic campaign planning and execution
Launching a successful campaign requires meticulous planning, execution, and monitoring. It involves developing and adapting topics, angles, strategies and content to ensure your campaign remains effective and impactful. From brainstorming topics and angles to executing content strategies, I will work closely with you to develop content that resonates with your target audience, and aligns with your brand's messaging and objectives.
4
IN THE NEWS
Comprehensive media management
Navigating the complex media landscape requires a holistic approach, and getting your message in front of the right audience is essential for success. I will craft and oversee your announcements, statements, press releases, pitches, photography, interviews and website content, ensuring your message effectively reaches your intended audience with precision and consistency.
5
MEDIA COMMUNICATIONS
Expert media liaison and coordination
Leveraging existing media intelligence and contacts, I will act as the principal point of contact for all your enquiries. I'll liaise with the media and handle all requests for interviews, op-eds, statements, images, etc. From developing media kits and press materials to coordinating briefings and events, I will handle every aspect of communications with efficiency and expertise, allowing you to focus on your core business objectives.
6
MEDIA TRAINING
Bespoke media training for key staff
Where necessary, I will provide relevant media training to key spokespeople. This will empower your organisation to maintain control of its narrative and effectively engage with the media and the public. Through tailored coaching sessions, I work with individuals to refine their messaging, master interview techniques, and handle challenging media situations with ease.
7
ENGAGE YOUR TEAM
Internal comms strategy development
Effective communication from senior leadership is essential for fostering trust, alignment, and engagement within your business. I will help you develop content for your internal newsletters and communication channels that will resonate with your employees, strengthen organisational unity, drive employee motivation, and facilitate a culture of transparency and open communication.
8
CORPORATE EVENTS
Support for event planning and execution
I work with you and your team to plan internal and external events and conferences, ensuring your message remains professional, consistent, and in line with your desired corporate image. From conceptualisation to execution, I will work closely with your team to understand your objectives, target audience, and desired outcomes, ensuring that every detail is meticulously planned and executed to perfection.
9
CRISIS COMMUNICATIONS
Proactive planning and preparation
Protecting your brand’s reputation is essential. I'll collaborate with you to ensure a proactive crisis communications framework is in place. This will enable you to communicate with all stakeholders during a crisis, aiming to maintain transparency at all times. A pre-planned strategy will allow your company to manage and respond to unexpected, negative events, enabling you to act swiftly, confidently, and with a unified voice.
WHY CLIENTS CHOOSE TO WORK WITH ME
“I can highly recommend Cróna as a seasoned PR professional. Cróna helped my firm reach a global audience by quickly identifying the pitch, audience and timing for our PR effort, leading to a significant investment in our financial services firm. Cróna was very diligent in following up new leads and delivering the right messaging. It's clear Cróna is highly respected among her journalist peers. We loved working with Cróna and she will be our first call on our next assignment.”
Adam Davis, Founder & Chief Investment Officer, Farrer Capital
“I have had the pleasure of working with Cróna, and I have to say she is one of the most dedicated and insightful communications professionals I've encountered. She brings a rare mix of strategic thinking, creativity and industry knowledge, coupled with a healthy dollop of common sense. Her approach to our brief was thoughtful and bespoke. She also listened and got to know us closely, and she then delivered. The outcome aligned with our goals, and she has a great network. Bottom line, she delivers.”
Oliver Daniels, former CEO, Platform94
"Cróna was an essential part of our team at Maglite Films, bringing a wealth of national journalism experience and a sharp instinct for publicity to every project. As publicist on Where The Old Man Lives, she managed press coverage, media publications, and press releases with professionalism, industry insight, and precision in targeting the right audiences. Cróna also moderated Q&As at screenings, MC’d live events with confidence and warmth, and oversaw our media engagement and overall publicity strategy. She consistently elevated the film’s profile and targeted audience reach. A total pro and always a pleasure to work with."
Ruaidhrí Hallinan, Filmmaker and Producer

